As a black-owned and operated streetwear brand, we proudly carry the name "Black" to reflect our roots and community. Our name "Novelty," is a reflection of our constant creative pursuit of the new and original. As we value creative expression and unbridled artistry we ensure that all our work remains rooted to the source, which is Christ. For Colossians 3:17 states "And whatsoever ye do in the word or deed, do all in the name of the Lord Jesus, giving thanks to God and the Father by him" (KJV). Whether it be through our designs, social media, or prayer for our customers we ensure that the Father remains connected and exalted.

"We are not a brand but a journey" encapsulates how our brand is in a constant state of learning and growth. We are growing in our walk with Christ while being guided by the Holy Spirit. Although we may be in one season right now, doesn't mean we will remain in that season in the near future. The path that we walk is rooted in faith and obedience to God's word.

We pray that our designs bring boldness to the believer. Serving as a reminder and a form of encouragement to share the word of God. We recognize that our garments are not eternal and will not last forever, but what will is His word and His Kingdom. In the time we have on this earth we pray that these garments not only edify the body of Christ but uplift the one who gave us salvation and eternal life.

God bless